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XV originals

The Official Uniform of the Off-field, XV Originals is a lifestyle rugby brand for the player and enthusiast alike. The challenge was to create a brand look that was fresh to rugby apparel world, blending the looks of the gentleman and the hooligan. Our deliveries included the brand identity design, apparel trims and labeling, and overall creative direction to the brand.

SERVICES

Brand Identity
Strategy
Copywriting
Consulting
Apparel Design
Merchandising
Campaign Development